Google launches YouTube Kids in India, a library of learning oriented video content
09 Nov 2016 , 15:51
Making
it easier for today’s tech savvy kids to find videos on topics they
want to explore, popular online video community YouTube on Wednesday
launched “YouTube Kids” — a huge library of learning content for
children — in India. “YouTube Kids comes to India at a great time for
millions of Indian families, as it provides children access to content
that will enrich thier lives and create new opportunities for learning,”
Malik Ducard, YouTube’s Global Head of Family and Learning, said in a
statement.
“India
already has a very diverse and rapidly-growing creator base for kids
and learning, with content in this category growing 100 per cent year
over year,” Ducard added. The standalone, kid-friendly and mobile-first
app is available on Google Play and App Store from Wednesday. With its
playful design, large images and bold icons, YouTube Kids makes it
easier for the children to find and navigate through videos like “Little
Krishna” or one of the popular videos from “ChuChuTV”.
The
voice search to let children find videos when they cannot type or spell
a word correctly makes the app more kid-friendly. Indian kids are
consuming the content from local as well as international creators, said
Aman Dayal, Content Partnership Manager YouTube Kids and Learning,
India and South East Asia. “Indian creators are exporting large amount
of content as well. There is a uniformity in the consumption as a lot of
content created in India is watched outside and a lot of content
created outside is consumed in India,” Dayal told IANS.
Many
top Indian YouTube Kids and learning creators will be adding new shows
exclusive to the YouTube platform on the occasion of the launch, YouTube
said. These include new learning shows from “ChuChuTV” and “Kids TV”, a
new season of “Cat and Keet”, a popular chase comedy show by Toonz
Animation, the “Gummy Bear” song in Hindi and a new season of “Appu –
The Yogic Elephant”.
The
service also offers parental control option. Parents can broaden or
restrict their kids search — turn “on” to access millions of
family-friendly videos or turn “off” to restrict their experience.
Parents can also limit their kids’ screen time by setting a built-in
timer. They can also put in password, restrict certain content and
access settings in the app. The YouTube Kids content can also be watched
on big screen using Chromecast, Apple TV, game consoles or a smart TV.
IANS
Source:
http://tech.firstpost.com/news-analysis/google-launches-youtube-kids-in-india-a-library-of-learning-oriented-video-content-346262.html